2019 NECANN BOSTON SCHEDULE

MARCH 22 – 24 | HYNES CONVENTION CENTER

FRIDAY

22  MARCH 2019

EXHIBIT HALL OPEN 10am-5pm

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Mitzi Hollenbeck
Mitzi Hollenbeck
Citrin Cooperman
...

The Business of Cannabis – Important Items To Note

11am – 11:50am

This session will discuss the business side of cannabis in terms of basic business practices unique to the industry including tax and accounting considerations, costing and profitability considerations, and other important business-related considerations taught by an experienced CPA and industry leader who brings to you the real implications of operating in this industry. Focus will be on basic structure to complicated structure, IRS audit ramifications, and the importance of proper attention to financial reporting.

Andrew Livingston
Andrew Livingston
Vicente Sederberg LLC
...

Identifying Local Opportunities and Projecting Revenue for your Cannabis Business

12pm – 12:50pm

Join the Director of Economics and Research at the nation’s leading cannabis law firm, Vicente Sederberg, for a deep dive into numbers and data. Reflecting on lessons learned in legal states in and outside New England, Andrew Livingston will share resources and data available to help operators understand the number and dynamics of local cannabis consumers, and how to use local and national economic trends and forecasting to develop products to meet your consumers’ demand.

Banking and the Cannabis Industry – An Important Partnership

1pm – 1:50pm

As the marijuana business continues to evolve in Massachusetts, bankers – and community bankers in particular – should look to develop policies that are in keeping with their commitment to the communities and the region they serve. The sale of cannabis by licensed dispensaries generally involves payment by cash. This results in dispensaries, vendors, and other merchants exchanging and transporting large amounts of cash, which presents risks for those in the chain of custody of this cash, as well as those knowingly or unknowingly in proximity of these individuals. Although bankers are well aware of these obvious risks associated with banking cannabis-related businesses, there are additional risks that this newly evolving industry could pose to the region if no banking solutions are available. In our session, we will discuss why banking services are important to the cannabis industry, the requirements and regulatory concerns for banking the industry, and what medical marijuana and retail outlets should look for when partnering with a bank.

Right-Size Your Finance Function

2pm – 2:50pm

The Cannabis industry is new, fast growing, and highly-regulated. In this industry, you may go from license approval in one week, to a $1 million revenue per week enterprise the next—and there is no margin for error when it comes to effectively managing your finances and resourcing your team.  In this interactive workshop, AAFCPAs’ Managed Accounting Solutions Practice will share best practice recommendations on how to “Right-Size” your finance function, which includes the interconnected components: People, Processes, and IT Systems.  These components are a three-legged stool, that when optimized in an interconnected ongoing effort, can effectively address evolving organizational needs.

Attendees will gain insight into:

  • The core functions of any finance department, and the unique skills necessary to manage Cannabis finances.
  • How to accurately right-size your finance function. We will tell you exactly what you need, and eliminate waste.
  • What you should and should not outsource.
  • Which cloud solutions save you time and money through efficiencies in processes and reporting.
  • When and how to re-assess, and how to establish a culture of Continuous Improvement.
Randy Shipley
Randy Shipley
Vividgro
...

Deal Terms for Win / Win With Founders and Investors

3pm – 3:50pm

To receive financing, it is important for everyone to get in alignment with proper expectations. Setting terms can be the hardest part – who gets paid, how both parties get paid equitably along with checks and balances are key to having a successful long term relationship between the entrepreneurs and the investors.

Ethan Matthews
Ethan Matthews
Sunscape LED
...

Jin Zhu: International Investments and Emerging Technologies in the Cannabis Industry

11am – 11:50am

In the United States, the cannabis industry is growing rapidly with new states creating a path toward federal legalization every year. At the same time, the international cannabis business is already booming with many countries already legalized. Federal legalization will bring opportunities to not only work across state lines, but work internationally in ways not seen before.

Jin Zhu is an international investor, electrical engineer, and LED lighting designer, and his company, Sunscape LED is doing installations in the U.S. and internationally. Jin will bring his diverse background and perspective on the international cannabis business, and how it collides with emerging technologies.

Andrew Hunzicker
Andrew Hunzicker
Dope CFO
...

Achieving Financial Success for Cannabusinesses: Avoiding Costly Legal Issues

12pm – 12:50pm

Laws and regulations in the cannabis industry are vastly different from any other field, presenting a number of financial challenges for CEOs in the space. As the cannabis market continues to be defined, it can be difficult for cannabis companies to keep up with proper accounting protocols, creating business liability for investors. Lack of awareness of these laws, and how to comply with bookkeeping regulation, translates into risk exposure for companies (and their investors), and such an offense can result in the shutdown of the business itself and/or sizable penalties and fees. These audits take time to be implemented, so it’s quite likely that there are companies (and investors) out there who don’t realize they may have a “ticking time bomb” on their hands.

Sam Milton
Sam Milton
Principal, Climate Resources Group
Sam Milton is Principal of Climate Resources Group, an Arlington, MA-based consulting firm with a focus on solving ...

Energy Use from Regulatory, Competitiveness, and Environmental Perspectives

1pm – 1:50pm

Energy is one of the top expenses for marijuana cultivators, especially in New England where electricity rates are among the highest in the country. A large grower can easily see a monthly bill into the tens of thousands of dollars each month for electricity to power lights, heaters, dehumidifiers, air conditioners, fans and other essential grow equipment. As commodity prices fall and as competitive forces drive growers to look for ways to trim operating costs, indoor cannabis cultivators will need to take actions to reduce their energy bill. Moreover, regulators across the country are showing signals that the cannabis industry needs to become increasingly energy efficient and are using a combination of mandates and incentives to nudge them toward efficiency.

How to Make Budtenders a Pillar of Your Retail Marketing Plan

2pm – 2:50pm

For most cannabis brands, retail marketing is focused on getting on menus and getting packaging displayed where a customer might see it. Budtenders, if they’re lucky, get a smile and a couple of pieces of swag. Swag is great. Everyone loves free stuff, but in a competitive retail environment it isn’t enough. It is time to shift the thinking around budtenders and make them a key pillar of retail marketing efforts. By building programs that educate, create relationships, recognize key players and measure results, cannabis brands can significantly increase sales volume, grow market share and increase profits for the brand and the retailer.

Matthew Miller
Matthew Miller
MG Miller Intellectual Property Law LLC
...

Protecting Your Cannabis Company’s IP

3pm – 3:50pm

Having federally-protected intellectual property is a goal that all business owners should have. However, given that cannabis is illegal under federal law, managers and entrepreneurs in the cannabis space should seek experience-based guidance in protecting their company’s valuable IP portfolios.

Mark Doherty
Mark Doherty
Director of Sales for the Eastern Region, urban-gro
Mark Doherty is the Director of Sales for the Eastern Region at urban-gro, a leading technologies company ...

The Future of Cannabis is Now – Are You Ready?

11pm – 11:50pm

With eight years in controlled environment agriculture and over 200 cannabis cultivation facilities designed, Mark Doherty has been part of some of the industry’s largest and most complex, projects. Investors and cultivators alike continue to define the edge of the envelope with today’s cultivation systems. But what lies ahead for the cannabis cultivation industry as a whole? Experience, technology, financing, “Big Ag.”, mergers, shrinking margins… as these and other factors converge on the industry, are you ready? Through immersive virtual tours of facilities, Mark will share five future trends — and, more importantly, how you can adopt them now to achieve and maintain competitive advantage.

Laura Breit, PE
Laura Breit, PE
Root Engineers
...

Optimizing Your Grow Operation Through Smart HVAC Selection

12pm – 12:50pm

How can you optimize your grow while balancing needs for infrastructure optimization and the cost of technology? As pressure increases in the industry for efficiencies and cost savings, it is important for both growers and investors to have a strategy that focuses on both upfront costs and long-term operation effects. This presentation focuses on optimizing some of your largest and most critical investments: heating, ventilation and air conditioning (HVAC) technologies. By providing a knowledgeable look at the technologies accessible all sizes of operations, and describing the relative economics for various systems, we will analyze profitability impacts as they relate to your business. Brought to life by real-world case studies, plus a discussion of codes and regulations that have an impact on decision making, attendees will leave this session with practical knowledge to apply to the technology selection process.

Tony Gallo
Tony Gallo
Managing Partner, Sapphire Risk Advisory Group
Tony Gallo specializes in security and loss prevention for high-risk businesses. He has more than 30 years’ ...

Designing a Cannabis Security Plan

1pm – 1:50pm

Proper security policies and procedures have become a major challenge for many cannabis businesses. As profit margins become tighter, businesses need to find ways to reduce these losses and better manage their company’s bottom line and profitability. This presentation is designed to educate the cannabis business owner and employees on best practices for designing a cannabis security plan that will help protect them from theft as well as keeping employees and customers safe.

Tony Kieffer
Tony Kieffer
ArchSolar, LLC
...

Designing Indoor Growing Spaces

2pm – 2:50pm

Commercial growers in New England require indoor growing space due to seasonal environmental extremes. Providing climate control in spaces such as hoop houses, warehouses, and modified shipping containers can be cost prohibitive. As margins continue to shrink, efficiency will be the determining factor of success and failure. Integrating technologies such as solar, phase change materials, non-traditional building materials, and automated sensors will mitigate cost and increase margins. Increased legalization also means increased legislation. Limitations such as the 36 watts per sqf rule requires Massachusetts growers to rethinking conventional approaches. This talk will explore energy input choices and what that means for production. We’ll unpack where to start when designing a facility, design and operational considerations, the trade-off and choices involved in planning a facility, and the cutting edge innovation of hybrid greenhouses. In addition, we will explore how to integrate renewables into many controlled growing environments. We’ll cap off the conversation by surveying financing options available to cannabis producers and what are some funding routes to avoid.

Victor Juri
Victor Juri
Stalk & Beans, Inc.
...

Brand-Building That Pops: Must-Have Marketing Tools for Dispensaries

3pm – 3:50pm

Need help standing out among all the other dispensaries? Add these easy-to-implement marketing strategies to your tool belt for building a strong brand and wow’ing your customers!

SATURDAY

23  MARCH 2019

EXHIBIT HALL OPEN 10am – 6pm

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Steve Flaks
Steve Flaks
BioTrackTHC
...

Preparing for What’s Next: Lessons Learned from Mature Rec Markets

11am – 11:50am

In the less-inclusive medical cannabis industry, as long as you have an operational business and adequate patient numbers, success is all but guaranteed. However, as markets mature, dramatic changes in the operational landscape can make or break your business. So what can we learn from mature markets and, how can we use that to ensure success in a rapidly-evolving marketplace? You can expect things like; cost realization of wholesale product and inevitably passing those costs and/or savings onto consumers, increased consumer demand resulting in initial product shortages, dramatic changes in purchasing behavior (what medical users seek is much different than what recreational users seek), increased need for education due to the influx of new recreational consumers. Finally, once we get through the short term growing pains, we look at states like Colorado, Oregon, and Washington where CRM tools, customer experience, and brand awareness are the differentiators from those who succeed and those who fail. The majority of businesses will arrive at one of two outcomes; either acquire other businesses or get acquired. How you strategically position your business will help you determine your fate!

Valerio Romano, Esq.
Valerio Romano, Esq.
Partner, Vicente Sederberg LLC
Attorney Valerio Romano helps businesses and individuals seeking to cultivate, process or dispense medical and ...

Effective and Legal Host Community Agreements

12pm – 12:50pm

Location is key for any business, but most don’t have to jump through the hurdles and battle stigma the same way cannabis-related entities do.  The most important and challenging piece of applying to the Cannabis Control Commission for a license is property and municipal support.  In this session Attorney Valerio Romano will share his experience siting and acquiring real estate for cannabis operators across Massachusetts.  Whether it be NIMBYism, zoning amendments, or outright fear of cannabis, Valerio will discuss the hurdles, surprises and sometimes outrageous experiences he and his clients have had while working with local officials and host communities.  You will take-away a game plan for approaching and working with your municipality and landlord, so that you will be able to open quickly, and keep your margins tight.  Don’t miss this engaging and insightful presentation with one of the most in-demand cannabis industry attorneys in New England.

Rick Trojan
Rick Trojan
Hemp Road Trip
Founder of Hemp Road Trip global advocacy and education project. Co-owner of cannabis farms in KY, CO, OR, VT & ...

Hemp in America: The New Green Rush

1pm – 1:50pm

Take a walk through the national landscape of hemp, from the tour that’s seen it all across our nation- the Hemp Road Trip. Join Rick Trojan on a journey across our country, from less than 3000 acres to over 40,000 in just 3 yerars!! What’s next as this industry continues to expand?

The Next Big Thing: Tech and Innovation in Cannabis

2pm – 2:50pm

Testing, consumer products, software and robotics: What’s next in technical innovation in the cannabis industry? This panel of tech entrepreneurs and innovators will share their experiences and insight to help motivated inventors move forward with the next big idea and share ideas for investors to focus on across the industry.

Public Consumption: Moving Forward

3pm – 3:50pm

As more and more states legalize Marijuana, the issue of public consumption continues to be in the forefront of states social experiments in decriminalization. While marijuana remains a Federal CSA Classification Schedule I making cultivation, distribution, possession, and use federally criminal acts, states are struggling to not get caught in the catch-22 consumption trap. The question of whether establishments should be permitted to produce and/or sell marijuana and marijuana products directly to patrons for onsite consumption opens a Pandora’s Box of issues in terms of limitations, restrictions, and regulations including what level of government should implement those rules and regulations governing consumption establishments. The complexity of this cannot be overlooked with questions raised ranging from regulate like alcohol to air quality to the definition of consumables and operating like or in restaurants. Furthermore, navigating this newer territory requires thoughtful consideration in prioritizing civil rights as a key component to reforming our broken criminal justice system. Topics such as the treating of marijuana with the same or similar restrictions as an alcohol-related DUI requires a just balance between reasonableness and public safety that does not direct drivers into circumstances of unsubstantiated criminalization .

How Blockchain, Crypto-Currency, and Smart Contracts Are Revolutionizing Legalized Marijuana

4pm – 4:50pm

Confused about Blockchain, Crypto Currency, Smart Contracts and Initial Coin Offerings and how they apply to legalized marijuana? Learn from banking and intellectual property attorneys, digital currency designer and crypto-currency and payments solution provider how Cannabis Industry is navigating and capitalizing on this dynamic technology and why you can’t afford to miss out. Grasp how technology integrates into plant-touching and non-plant-touching aspects including fund-raising, seed-to-sale tracking, licensure and regulatory compliance, supply chain maintenance, and payment solutions Understand blockchain, cryptocurrencies, digital tokens, smart contracts and initial coin offerings (“ICO”) basics, what agencies regulate and what are regulators’ evolving views. Become familiar with present block chain applications ranging from tracking real estate title in Sweden and Illinois, asset tracking/supply chain management by Walmart, Everledger (diamond) and Chronicled (medicine/vaccines) and State of Delaware’s securities ledgers Learn of current “Smart Contract” uses including settlement and clearing systems (ex., bills of lading), trade finance (e.g., letters of credit), Know Your Customer Anti Money Laundering checks, medical records, food provenance supply chain, loans and escrow pre-defined payment/release events, usage/download based royalty payments, “time share” and insurance payouts

John Bradley
John Bradley
Prince Lobel Tye LLP
...

Moving Forward in Massachusetts

11am – 11:50am

The Retail Adult Use licensing process is now fully underway, and the Cannabis Control Commission is the sole supervisory agency, but there are still two sets of regulations for medical sales and adult-use sales, and those impact not only the products being sold, but the decisions as to how to comply and how to advance the entity’s operating goals. The first quarter of 2019 also heralds the first set of purchases of adult use licensees by public companies. These transactions have revealed a number of issues that had not come up when purchases were made by private companies. The CCC’s response to those will impact future transactions in Massachusetts, and perhaps in many other states. John will review those responses, and other changes in the Massachusetts regulations that have occurred as the CCC creates symmetry between the medical and adult use regulations, and offer suggestions as to how these can be addressed by licensees and investor/buyers.

The Cutting Edge of Cannabis Science Roundtable

12pm – 12:50pm

Science is at the core of everything cannabis. As the science of cannabis has become more widely studied and understood, stigma is waning and innovations in safety, cultivation and other traditional areas of science are popping up everywhere from Massachusetts to Israel. Don’t miss this interactive panel discussion with a group of renowned scientists and thought leaders at the edge of scientific discovery and innovation in cannabis.

Scott Moskol
Scott Moskol
Partner and Co-Chair, Cannabis Business Advisory Group
Scott Moskol is a partner, and co-chair of Burns & Levinson’s Financial Restructuring & Distressed ...

The 2019 Money Talk: Banking + Investing in Cannabis

1pm – 1:50pm

As the cannabis industry inches closer to federal rescheduling and new regulations, the demand for everyday business banking services increases. In this session Scott will share a look at the latest banks to make their services available to the industry as well as the latest innovations available or coming online to help marijuana businesses manage their banking needs. He will also cover the address evolving legal and regulatory framework for cannabis investing and financing.

Connecting with the Cannabis Consumer to Understand What Motivates Buying Decisions

2pm – 2:50pm

Defining and understanding your target audience is essential to building a sustainable and successful cannabis brand. After all, the more you know about your target audience, the more effective you’ll be at converting prospects into customers and closing sales. Join this panel of industry experts for an informative discussion that will explore what motivates and defines today’s cannabis consumer. Topics will include; understanding the buyer journey, strategies for gathering data and demographics, the importance of buyer personas, and using your insight to motivate purchasing decisions.

Cannabis in the Media: Changing Attitudes, Access and Headlines in 2019

3pm – 3:50pm

Cannabis is everywhere: from the front page of the Boston Globe to the op-ed pages in local papers to podcasts and national cannabis industry rags, the media and the public can’t seem to get enough cannabis in the news. Don’t miss this fun and entertaining panel of experts who are workign the cannabis beat and have their fingers on the pulse of everything happening across the sector!

Edward DeSousa
Edward DeSousa
RiverRun Gardens
...

Affordable Cannabis Industry Startup

4pm – 4:50pm

Learn how to get into the cannabis industry for a fraction of what others tell you is required.

Matthew Kurtzman
Matthew Kurtzman
Founder, Canold
Matt Kurtzman, founder of Canold, is a seasoned data science, predictive analytics and data visualization expert ...

Optimize Cultivation Yields by Leveraging Data Science and Predictive Analytics

11am – 11:50am

Your cultivation operation generates tons of data. Are you using this data to optimize which strains to grow, evaluate which flower rooms are performing the best, or quantify your phenotype hunting efforts? By applying data modeling and predictive analytic concepts on your grow data you are able to visualize trends that takes the guess work out of strain selection and optimize cultivation efficiency.

Cultivation Optimization for Enhanced Quality and Yield

12pm – 12:50pm

Panelists will discuss tips and techniques for improving quality and yield in a variety of setups. Topics will include methodology, increasing efficiency, and the applicability of new technologies.

Northeast Commercial Growers: Know What’s Next

1pm – 1:50pm

With the rapid expansion of the cannabis industry, facility owners, investors and master growers need to maximize yields, stay compliant, and increase efficiency. With moderator Brent Van Zant, the panelists of cultivation facilities & construction, systems & lighting, and technology will be peppered with questions from the perspective of a grower. There will four areas of focus: current market observations, concerns about the market, technology advancements, and their outlook of grower needs and skills in the next 12 months. Ample time will be given for audience questions – so come prepared with your questions.

Cannabis Genetics: Molecular Breeding & Crop Improvement in Jatropha, Guayule & Cannabis Cultivars

2pm – 2:50pm

The Cannabis breeding industry has been plagued by misinformation propagated by amateur breeders and the internet, with only scattered efforts focused on attempting to understand the relationships between the Cannabis genome and trait expression in the plant. Attend this session to learn about modern genome tools, which can dramatically improve crop performance. Two plant improvement case studies will be described in the context of how the TILT Genetics team is applying these methods to domesticate Cannabis and accelerate the development of medicinal-grade cultivars that can be produced from uniform hybrid seed and exhibit therapeutically optimized attributes.

Ellen Taylor Brown
Ellen Taylor Brown
Founder, Sinsemilla Seminars
...

Hemp Cultivation and Processing: Ideas for your Hemp Harvest

3pm – 3:50pm

New that applications have been approved. What are you going to do with you hemp? Learn about all the exciting ways to use hemp! Touching on the extraction the methods involved and all the many products it can be used in from topicals to tinctures.

Joseph Lewi
Joseph Lewi
The Lewi Group
...

Taking the Fear out of Cooking with Cannabis with Chef Joe

4pm – 4:50pm

Taking out the fear of edibles! Your NECANN weekend isn’t complete without a cooking lesson about of making edibles and infused culinary foods.

Jordan Tishler
Jordan Tishler
inhaleMD
...

Recreational Cannabis is Here: What now for Patients?

11am – 11:50am

With recreational cannabis shops opening across Massachusetts (and soon coming to other New England states), patients have new options, and questions, about what this means for them.  What advantages remain to staying within the current medical system, and what improvements to the medical system do we need to achieve better patient care?  What expectations should we have of clinicians as we move forward?  Join Jordan Tishler MD for an insightful discussion about improving the medical cannabis system and how the recreational market could be both helpful and potentially problematic for patients.

Ryan Zaklin
Ryan Zaklin
Ryan Zaklin, MD, MA, PC
...

Medical Marijuana, The Endocannabinoid System and The Aging Population

12pm – 12:50pm

I will give an overview of the ECS and Cannabis Therapeutics as it pertains to the aging population. I will provide a general overview of the ECS as it relates to aging and pain. I will also provide updated from my practice, including Assisted Living and Nursing Home patients.

Karen Munkacy, M.D.
Karen Munkacy, M.D.
Garden Remedies, Inc.
...

Cannabis & Cancer Relief

1pm – 1:50pm

Fighting cancer is a fight for your life. Learn how to help medical marijuana patients facing this very-personal battle from a cancer survivor and cannabis company CEO, Dr. Karen Munkacy. This medical doctor and breast cancer survivor will give her insights on the observed intersections of cannabis and cancer relief, discussing common symptoms of cancer treatments such as pain, nausea and vomiting, and a decrease in appetite, and the delivery methods patients use when consuming medical marijuana to alleviate these symptoms. As she was not able to benefit from medical marijuana during her battle with cancer, Dr. Munkacy is passionate about providing access to safe, legal and natural medical cannabis through her work as a public advocate in Massachusetts and the products she and her team develop for cancer patients and others at Garden Remedies.

Kebra Smith-Bolden
Kebra Smith-Bolden
CANNAHEALTH
...

Conditions, Strains and Access: Where and How Patients are Finding Medical Cannabis in New England in 2019

2pm – 2:50pm

Times have changed–and continue to change seemingly every day–for patients accessing medical marijuana, where they access it, and where and how they consume it. Which products are patients finding most effective for pain and other ailments? Which new products and packaging are dispensaries and product manufacturers bringing to market to meet an increasingly diverse patient population? Which strains are patients demanding most and why? Join registered nurse and founder of CannaHealth in Connecticut for an insightful discussion about medical marijuana in 2019 and beyond.

Eli Elias
Eli Elias
The Capsule Group
...

Cannabis and Solid Oral Dosage Forms

3pm – 3:50pm

This presentation will review the availbable solid oral dosage forms available on the market and compare each for use with cannabis.

Janice Newell Bissex, MS, RDN
Janice Newell Bissex, MS, RDN
Holistic Cannabis Practitioner
Janice Newell Bissex is a Registered Dietitian Nutritionist, cookbook author, speaker, and Holistic Cannabis ...

Cannabis: Weeding Fact from Fiction

4pm – 4:50pm

With the legalization of recreational marijuana in Massachusetts it’s time for those interested in learning more to become cannabis literate. Find out what you need to know from a Holistic Cannabis Practitioner. Evidence-based research on the benefits, risks, and applications of cannabis use for pain, anxiety, PTSD, insomnia, chemotherapy-induced nausea and vomiting, and other debilitating conditions will be discussed.

SUNDAY

24  MARCH 2019

EXHIBIT HALL OPEN 10am – 6pm

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Dr. David Cunic
Dr. David Cunic
UCS Advisors and Investor Relations
...

How to Attract Investors and Have Them Invest in Your Company

11am – 11:50am

The presentation is focused on new start-up companies which require initial funding as well as pre-existing companies that need additional capital to expand their current operations. The audience will be given the proper guidelines on how to properly prepare all the necessary materials before presenting to investors as well as learn the proper presentation format. This presentation will show the audience also how they can identify potential investors within their own network of contacts. There are simple and basic rules to follow which can assure your investor presentation will be a success.

Jessica Lukas
Jessica Lukas
BDS Analytics
...

The Cannabis Evolution: A “New” Consumer, Product, Industry, and Market

12pm – 12:50pm

The cannabis industry is constantly evolving—regulations, legalization, categories, brands, products, consumers, and more are changing every day. As such, BDS Analytics has been tracking the size of the legal cannabinoid markets globally, collecting granular category, brand, and product sales data, and capturing all you need to know on the cannabis consumer (and non-consumer) for years. Understanding the history and the evolution of the markets and where things are today are the best indicators of where this industry will be tomorrow. During this session, we will take you on a journey through the evolution of the industry, covering the size of the market and projections for the next 5 years in total and by category, a close look at the changing consumer and how they are thinking, acting, and behaving, where products and brands are playing, and key trends to keep an eye on in 2019 and beyond. We will also take an in-depth look at the similarities and differences geographically in consumer attitudes and behaviors from the East to the West of the US. From mood and effect labeling to terpenes to 400+ cannabinoids to micro-dosing to pharma-inspired consumption methods to cannabeers to general market CBD and more, the industry is evolving rapidly and keeping up is absolutely essential.

Hemp in New England: Farming and CBD Opportunities Post- Farm Bill

1pm – 1:50pm

After the successful passage of the 2018 Farm Bill, farmers and product manufacturers have new options – and new rules – for farming hemp and manufacturing hemp-derived CBD products. What’s legal? What’s smart? How are local farmers responding? Don’t miss this panel to learn from experienced New England hemp farmers and business operators!

Kamani Jefferson
Kamani Jefferson
Massachusetts Recreational Consumer Council
...

Licensing and Applications 101

2pm – 2:50pm

Looking to get a cannabis license and learn more about the application process? Join the Registered Lobbyist and President of the Massachusetts Recreational Consumer Council (MRCC) for a presentation on this complex process!

Jacqueline Rosales
Jacqueline Rosales
SoapBoxSample
...

When Patients Become Customers: How Understanding Consumer Types Can Help Your Cannabis Business Survive the Green Rush

3pm – 3:50pm

Jacqueline Rosales, COO of SoapBoxSample, will discuss how cannabis-centric consumer research can help businesses increase check averages, attract new customers, boost brand awareness and maximize their marketing ROI. Attendees of this session will gain an understanding of the pain points within the cannabis buying experience and how businesses can use consumer feedback to adapt. As new states open up in the legal market, brands will take the lead in educating new patients and customers. Jacqueline will identify strategies brands can use to understand the needs of their target audience and how to speak to them directly. Using consumer research, Jacqueline will identify and discuss 5 cannabis consumer types and the characteristics that define each type: The Cannasseur, The Tourist, The Refugee, The Skeptic and The Boomerang. Jacqueline will discuss the challenges and opportunities each consumer type represents and how to reach them with the right marketing messages at the right time.

New Boss… Same As The Old Boss? – CBD and the FDA

11am – 11:50am

This session is intended to provide insight into the FDA regulatory process and explore what the future holds for CBD and CBD-based products. Now that the Farm Bill of 2018 has been signed into law, regulation and oversight of CBD will transfer from the DEA to the FDA. This somewhat confusing transition will have a multitude of ramifications for hemp and CBD businesses and entrepreneurs. This session will help explain what is happening of the regulatory front and show how businesses can best prepare themselves for the upcoming changes.

Aimee Burke
Aimee Burke
Phylos Bioscience
...

The Future of Cannabis Genomics

12pm – 12:50pm

With the recent passage of the 2018 Farm Bill and a multitude of states fast tracking medical and recreational marijuana programs, cultivators are poised to gain access to a growing market. Unfortunately, due to the historical prohibition of cannabis, R&D is not where we need it to be.

Traditionally bred for high THC, cannabis has been vunerable to a growing number of pests and diseases. In addition to this, a growing market of educated patients and customers demands consistent medicine and novel cannabinoid profiles.

Take a dive into the Phylos Galaxy, the world’s largest, open sourced cannabis repository. We will review some new insights into high CBD Hemp varieties, new novel THC varieties, and discuss how heterozygosity and misnames strains have caused operators to rethink their strategy in the grow room.

Ryan Douglas
Ryan Douglas
Ryan Douglas Cultivation, LLC
...

How to Rapidly Expand Cultivation in New Markets

1pm – 1:50pm

The demand for medicinal cannabis in Massachusetts is strong, but the demand for recreational cannabis will be even stronger. To meet this demand, cannabis companies will need to scale up rapidly and efficiently while maintaining product quality. With so many options in terms of new technology, cultivation equipment, and growing methods, expanding a business to meet increasing demand can be overwhelming. If not done correctly, cannabis growers can overcomplicate the expansion process and instead of increasing production, they can begin losing money – and fast. This talk is designed to help conference attendees rapidly expand their cultivation operation. Whether preparing for new recreational markets or expanding to serve an existing patient base, attendees will learn practical steps for seamlessly ramping up production, including: • How to design production facilities that encourage rapid expansion • How to select and refine genetics quickly • How to staff your cultivation team for expedited production • How to decrease pest problems as you increase production • How to determine if greenhouse production is appropriate for your expansion Attendees will leave this talk with real-world advice for saving money, avoiding common mistakes, and growing quality cannabis.

Holly Alberti
Holly Alberti
Integrated Customer Experience, Flrish Marketing
Bridging the chasm in cannabis. A visionary, creator, integrator. Creating change, spreading inspiration and ...

Find your Canna Why

2pm – 2:50pm

As restrictions on marketing and advertising are present in this space it is very important to ensure that a solid foundation is built to grow your business. By creating a solid mission and vision and communicating the WHY of your organization you can create a deeper connection with the consumer and community.

What is your Why and how to find it.

Christine Harootunian
Christine Harootunian
Best CBD for Fido
...

Cannabis for Pets: Recent and Decent Science and Practice

3pm – 3:50pm

A review of social media reveals the epidemic rate of acceptance and use of cannabis (especially CBD products) for pets, with sometimes miraculous results. When it comes to beloved pets, efforts to heal them can lead to desperate measures, including the increasing use of cannabis. Pet owners are using cannabis in lieu of, or in addition to, typically recommended treatments.
Regrettably, scientific research examining the safety and efficacy of cannabis for pets has lagged behind this surge in use. Most pet owners are resorting to word of mouth recommendations that are accumulating online at an exponential rate, along with the number of cannabis products being marketed to them. Obviously, much of this information is of dubious accuracy. Fortunately, research is beginning to emerge, some of which is very promising.
Research focusing on several common pet maladies will be presented in understandable terms. It will then be translated into practical approaches, including form and dosage of cannabis products.

Conor Guckian
Conor Guckian
Accelerated Growth Solutions, LLC
...

HVAC & Automation

11am – 11:50am

Industrial HVAC & Dehumidification for the Cannabis Horticulture Industry.

Jennifer Grue
Jennifer Grue
Muffins' Apothecary
Jennifer Grue is the owner and trained herbalist behind Muffins’ Apothecary, a budding herbal medicine business ...

Easy Edibles For A Healthy Lifestyle

12pm – 12:50pm

Are you looking to jump into a more healthy lifestyle but feeling a little unsure where to start? The easiest and most delicious way to begin incorporating herbs into your life is through food! In this demonstration, we will walk through decarboxylation, self-titration, how to create healthy edibles, and the importance of testing and labeling. Together we will sample sweet and savory foods and discuss the benefits of the various herbs, spices, and medicinal plants used to create each dish!

Aja Atwood
Aja Atwood
Trella Technologies
...

Training Day: Different Methods for Training Your Plants to Maximize Yield

1pm – 1:50pm

Good stresses and bad stresses that can mess up your grow. SCROG, FIMMING, Sea of Green, etc.

DLC and Horticultural Lighting Standards

2pm – 2:50pm

This informative session will empower attendees with the latest knowledge for selecting lighting for their grow.

Paul Lorcheim
Paul Lorcheim
ClorDiSys Solutions Inc.
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Mold Remediation and Prevention Methods for the Cannabis Industry

3pm – 3:50pm

Mold is an ever present obstacle in the cannabis industry. An outbreak at any point in the process could result in an entire crop being lost. The monetary and time ramifications are so extreme that it could place an entire facility in great harm. In order to prevent these issues from occurring, there are various methods that could take place that are innovative and effective. With decades of experience on decontamination and disinfection, Paul Lorcheim is able to enlighten the audience on precautionary methods to prevent mold and mildew from seeds to the final product, and everything in between.

15 Ways to Use Cannabis Without Smoking It

11am – 11:50am

From tinctures to vaporizers to chewing gum and suppositories, this informative session will empower attendees with information, tools and reources regarding alternative ways to use cannabis for recreational or medical benefits.

Jordan Tishler
Jordan Tishler
inhaleMD
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What Budtenders Really Need To Know About Patients

12pm – 12:50pm

Budtenders or Patient Service Agents or dispensary sales staff are all very important players in the care for the medically ill with Cannabis. They literally have access to the patient last (most immediately prior to the patient’s use of the medicine). As such, they can exert a great deal of influence on a patient’s care. Often they are involved not only in finding products that fit a patient’s doctor’s recommendation, but in providing guidance about products in the absence of physician guidance. The basis of the guidance offered is a mixture of personal experience and training by the business for which they work. In the absence of standardized education and required qualification, Budtenders are often flying by the seat of their pants, and the advice they give is often neither holistic nor based on science. For example, when treating neuropathy in a diabetic, it is inappropriate to recommend a high calorie, high sugar edible despite oral agents being useful for prolonged pain control. Further, in states where sales quantities are not set by the recommending physician, there is an inherent conflict of interest when selling to patients. This places Budtenders in an awkward position.

Exploring the “Recridicinal” Market Labyrinth for Patients Accessing Medicine in the Adult-Use Marketplace

1pm – 1:50pm

Wellness and nutrition are evolving as consumers learn about and integrate cannabis into their lives, and a cultural shift is happening toward conscious consumption. But as self-care and wellness routines change, how does that affect where, when and why people use cannabis? Is all cannabis use medicinal in some way, even though it’s called “recreational” use? Will the adult-use market harm or create roadblocks for patients?

Don’t miss this session with two of New England’s most outspoken and dedicated activists, and the cofounders of Humble Bloom, for a discussion about their experiences and the experiences of the patients accessing marijuana products and information in the booming adult-use marketplace.

Tara Hopper, Esq.
Tara Hopper, Esq.
Garden Remedies, Inc.
...

Achieving Cannabis Access for All: People with Disabilities and Senior Citizens

2pm – 2:50pm

Many times those who need it most find it most difficult to establish access to safe, legal and natural cannabis products. How do we help the most vulnerable among us? People with disabilities and senior citizens face an array of issues in the medical marijuana industry. Lack of support and consistency, along with the price of medical marijuana, and no work place protections, are all big issues people with disabilities and seniors are going through. Seniors also face issues that could be relieved with medical marijuana, but a lack of support and knowledge is also keeping seniors from getting access to cannabis. In this session, we will address how to fix barriers to access, and review programs that help those in need.

John Prinz
John Prinz
CPR Compassion Patients Rights
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Cannabis Cured My Oxycontin Addiction

3pm – 3:50pm

Don’t miss this powerful talk about the history of Heroin, Opiates, and Cannabis, including one man’s 25 yrs of pain and how he’s used cannabis. He’ll also share his efforts to create greater change for patients through his outreach to political leaders.